Insurer Attacked for Facebook Tie-Up

A UK health insurer is facing criticism for advising its members to use a Facebook-owned fitness-tracking app in order to retain a popular perk. Vitality - formerly known as PruHealth - has emailed users suggesting they download Moves if they want to keep getting a cinema ticket once a week. Privacy campaigners say the app's connection to Facebook has not been made explicit enough, but Vitality says the initiative will "motivate healthy behavior." Neither the private insurer's emails nor its webpage detailing the activity tracking scheme mention Moves' link to Facebook. Facebook told the BBC that it runs Moves as a "stand-alone application" and does not presently combine information collected via the app with people's Facebook profiles.



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