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Chancellor Angela Merkel said Tuesday that Germans need to embrace big data or risk losing power in the global economy.
Many Germans are resisting the mass data collection practices of corporations, so the announcement from a country that is a vocal critic of US web giants like Google comes somewhat as a surprise. Merkel urged the so-called Mittelstand of family-owned companies in particular not to be left behind.
The Mittelstand of family owned companies make up the backbone of Germany's economy and are often run by older family members whose offspring do not want to follow in their footsteps.
The 60 year old politician told a conference of business leaders in Berlin that they were not alone in adapting to a digital environment.
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