The Element That Made the 20th Century Shine

In the late 1920s, on either side of the Atlantic, two very different companies had the same idea - to play an architectural prank on the general public.
In London it was the Savoy Hotel & Theatre, while in New York it was the giant carmakers, the Chrysler Corporation.
The prank was to secretly clad their buildings in a shocking new material - stainless steel.
In 1929, the Savoy revealed the gleaming new signage over its entrance, with the hotel's name picked out in green fluorescent lights. It was the first ever decorative use of this metal on a building, and still stands there, spotlessly, today.
Hote archivist Susan Scott explained that the theater people liked adding dramatic flourishes.



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