Shoppers 'duped' by Millions of Fake Online Reviews

Shoppers who use the internet to research hotels, books, electronics and other purchases are being misled by millions of "fake" reviews orchestrated by companies to trick potential customers, according to Britain's Competition and Market Authority.
Millions of Americans use online review websites such as Amazon, Tripadvisor, Expedia and Checkatrade to find the best deals.
But their impressions are distorted by the growth of a market for fake reviews.