Kentucky Derby: Bourbon Sales Through the Hoof!

Horse racing is HUGE for the bourbon industry ... especially the Kentucky Derby ... so says Jim Beam which credits the race for a MAJOR boost in sales every single year. A rep for the bourbon company says they see an average sales spike of around 20% during Derby season ... adding, "When the weather is at its prime, the team has seen spikes up to 30%." "This year, the weather has been good." The Beam reps say the sales spike isn't just in KY -- people all over the country are throwing Derby parties -- "and they're drinking bourbon, they're drinking Mint Juleps."