Giant chocolate Big Ben statue unveiled at London store

M/S Chocolate Big Ben at St Pancras station, London
C/U Clock face of Big Ben showing 4 pm
W/S Chocolate Big Ben at St Pancras station
W/S Neuhaus store in St Pancras station
M/S Neuhaus logo at storefront
SOT, Federica Bianchi, store manager: "Neuhaus is a Belgian company founded in 1857 and this is our first flagship store in London, so we decided to build a chocolate Big Ben, which took more than 100 hours to finish and more than 45 kilos of dark Belgian choclate."
M/S One of the faces of chocolate Big Ben
SOT, Federica Bianchi, store manager: "As you can see, all the faces of the clock have the same time, which is four o'clock - tea time in the UK."
M/S Customer taking picture with cell phone
C/U Made in Belgium Neuhaus sign
C/U Neuhaus sign showing inventor of praline
C/U Plaque showing Belgian Royal Warrant Holder
M/S Sign showing do not touch the chocolate sculpture
M/S Big Ben from a new angle with station in background
M/S Big Ben different angle
M/S St Pancras railway sign
W/S Exterior of St. Pancras rail station in London
SCRIPT
In honour of its first flagship store opening in London, Belgian chocolatier Neuhaus unveiled a replica of the iconic Big Ben clocktower made entirely of its signature dark chocolate inside of the St. Pancras railway station this Monday. The sugary statue reportedly took the store's team over 100 hours to build and contains 45 kg (99 pounds) of chocolate.
Standing at one metre (3.30 feet) tall, the creation will be available for viewing exclusively at the newly-opened London storefront. Visitors to the station were already being drawn in by the eye-catching sculpture, snapping pictures with their cell phones. All faces of the clock stand at 4 o'clock, a nod to Britain's traditional teatime.
Neuhaus first began making chocolate in 1857 and is credited with being the inventor of the Belgian praline. The confectionery currently also has flagship stores in Berlin, Brussels, and New York.