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Do you understand Snapchat? Like, really understand it? Spiegel, who says he wants to help people understand why their kids take "a zillion" pictures a day, opens the nearly 4-minute long video with a somewhat philosophical and slightly confusing explanation of why Snapchat is so attractive to younger users and how it ties into their sense of identity.
He then launches into a description, complete with his own hand-drawn doodles, of "the three screens" of Snapchat — Snap, Chat, and Stories — though, notably, he leaves out the recently added fourth screen: Discover.



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