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Pepsi to Introduce Healthier Craft Sodas
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05.06.2015
The global soda company Pepsi is making a further move into the growing health conscious U.S. market with a new line of soda.
In a fountain made to look like a craft beer dispenser, PepsiCo plans to release natural soda flavors under the brand Stubborn Soda. The flavors, with naturally-sweetened sugar cane instead of high-fructose corn syrup, will include black cherry with tarragon, orange hibiscus, pineapple cream, and agave vanilla cream. As consumers choose water, natural alternatives and energy drinks over the traditional soda, companies like Pepsi have looked to replicate some of the artisan approaches of smaller manufacturers.
In a fountain made to look like a craft beer dispenser, PepsiCo plans to release natural soda flavors under the brand Stubborn Soda. The flavors, with naturally-sweetened sugar cane instead of high-fructose corn syrup, will include black cherry with tarragon, orange hibiscus, pineapple cream, and agave vanilla cream. As consumers choose water, natural alternatives and energy drinks over the traditional soda, companies like Pepsi have looked to replicate some of the artisan approaches of smaller manufacturers.
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