Fashion brands want more real estate: not just to be in your closet, but to be in your mind, and your smartphone, and your laptop. In the fashion world, this kind of dominance is called being an "omnichannel," and it's a challenging transition from only selling clothes in stores. So for budding businesses, Mashable.com is hosting a #BizChats Twitter Chat where they'll be discussing what it takes for fashion brands to win their consumer's loyalty amongst a sea of mega-competitors. Some businesses participating in the chat will be Cosmopolitan Magazine, Victoria's Secret, and H & M.
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