Today's latest big get has paid off.
The NBC morning show's interview with Rachel Dolezal, her first since stepping down as NAACP chapter president amid controversy that she is a white woman pretending to be black, helped Today beat Good Morning America by 102,000 viewers in the adults ages 25-54 demo. In total viewers, Today trailed Good Morning America by 45,000. Dolezal's morning interview with Matt Lauer was just one component of the network's coverage.
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