Rachel Dolezal Interview Helps Today Jump Good Morning America Ratings

Today's latest big get has paid off.
The NBC morning show's interview with Rachel Dolezal, her first since stepping down as NAACP chapter president amid controversy that she is a white woman pretending to be black, helped Today beat Good Morning America by 102,000 viewers in the adults ages 25-54 demo. In total viewers, Today trailed Good Morning America by 45,000. Dolezal's morning interview with Matt Lauer was just one component of the network's coverage.