You're not a size 6, you're a Lily.
Manifesta, an athletic apparel company designed for all shapes, has replaced sizes on its website with flowers in order to encourage the idea that women are more than a number.
It all started in 2011, when Rachel Blumenfeld, Manifesta CEO and founder, noticed that athletic wear was not designed for curvy women. Most of the clothes were created for a very specific slim woman, size 4 or 6.
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