Reacting to Western Intervention Islamic State Revamps Recruitment

In the time it took to bring the Frenchman and ISIS member Gilles Le Guen to trial, his European successors in violent jihad have overturned the recruitment script in ways that might impress a New York PR agency. Islamic State videos come with thrumming beats, handsome clear-eyed young men and editing techniques that call to mind tourism commercials or ads for the latest console game. A typical week of recruitment now includes multiple newscasts in three languages, except the "good news" is about suicide attacks instead of traffic reports and baseball scores. A polished video directed at French recruits shows trainees leaping through burning hoops and swinging across monkey bars over flames. Multilingual blog posts by jihadis urge people to follow them. And a metastasizing network of tweets spills forth from the smartphones of armchair cheerleaders.



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