Tumblr is Making it Easier to Find That Perfect Reaction GIF

Tumblr is making it easier than ever for users to insert the perfect GIF into a blog post.
The company rolled out a new GIF search feature on Thursday that bakes the "reaction GIF" experience directly into the platform.
When writing a post, you can press the "+" button, and a line of buttons will show up — now including a GIF one. It's a smart move on Tumblr's part, especially since GIFs are a crucial part of the platform's currency.
Tumblr already has a similar search engine in place for inserting songs from Spotify or Soundcloud.



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