Hip-Hop Format is Rescuing Radio Stations

While radio stations have seen their audience decrease as tech-savvy consumers flock to satellite radio and streaming audio, broadcasters might have finally found a format that can lure listeners back to FM: Classic hip-hop. The New York Times reports.Playlists that shine the spotlight back on artists like the Notorious B.I.G., Naughty By Nature and Missy Elliott are currently sweeping the nation, with major broadcasters like Radio One, iHeartMedia and Cumulus Media frantically changing the format of underperforming stations to the sounds of classic hip-hop.



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