'I Dough, I Dough': Ben & Jerry's Rebrands Flavor in Honor of Gay Marriage

Gay marriage is legal nationwide, and Ben & Jerry's has just the flavor to capture the sweet taste of the historic moment.
The Vermont-based ice cream shop renamed its staple "Chocolate-Chip Cookie Dough" carton "I dough, I dough" in a chocolatey celebration of the U.S. Supreme Court's historic decision to legalize gay marriage nationwide on Friday. The pint will be available throughout the summer at participating Ben & Jerry's shops or online through the Human Rights Campaign's website, where proceeds will benefit the equal-rights group. The hippie-founded ice cream brand has long been an advocate for LGBT rights. In 1989, it became one of the first employers in the state to offer health insurance to same-sex domestic partners. When Vermont legalized gay marriage in 2009, it renamed its "Chubby Hubby" flavor "Hubby Hubby" to mark the occasion.



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