After 12 months of major updates, new products and new product categories, Apple just took a deep breath.
Tim Cook's kickoff event at the Worldwide Developers Conference on Monday was jam-packed with information, but the effect was not so much one of exhilaration as exhaustion. There was a lot of detail and it's hard o pick out the really major stuff.
Even Apple Music is a refashioning of existing services (Music, iTunes Radio). Subscription-based music is new, and it is a big deal. But it’s also essentially a media-consumption option that others have already offered, not some bold exploration of an unexplored market. This was the story of the keynote. Lot of products and territory covered, lots of feature and performance updates across the board — but no breakout hit.
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