Twitter's Facebook Fixation Could Be Sending the Company Into Crisis

Twitter is in trouble. With user growth stalled, staff fleeing the company by the hundreds, and the company’s stock still at the bottom of the cliff it fell from in April, sources say the company’s futile obsession with matching its biggest competitor for scale is costing it dearly. And it still doesn’t have a permanent CEO.
One former Twitter executive told the Guardian.“Honestly, I think part of the fundamental issue is their relentless fixation on how they compare to Facebook, and I think that’s in some ways a fatal posture,” Last quarter, Twitter lowered its projections for user growth in 2015. Shares of the social media company tanked despite 71% year-over-year ad revenue growth-(which is also slowing.