Confounding Hashtag Choices Confuse Public as UK Party Leaders Prepare to #massdebate

From using #yourmum to promote Mother's Day, and Susan Boyle's social media team realised with #susanalbumparty , hashtags can often mean more than one thing. Tonight's seven-way election debate, which will see the leaders of the Conservatives, Labour, Lib Dems, UKIP, Greens, Plaid Cymru and the SNP face one another ahead of May's vote, is being promoted with the hashtag #leadersdebate. That all works out quite nicely, but a number of people having been using their own hashtag to keep an eye on the event: #massdebate.