The First TV Ad for the Apple Watch is so Very Apple

The first TV ad for the Apple Watch has arrived — and it's 60 seconds of exactly what you'd expect from the company. It walks us through the many style options for the smartwatch and plays up the versatility of the 38 band options, which range from sporty, vibrant colors to classic stainless steel and leather. While the cheapest Apple Watch Sport option will start at $349, the highest-end Apple Watch Edition option will cost up to $17,000. The "regular" model starts at $549; Apple wants to sell watches, after all, and touting the price might make some otherwise interested consumers stop in their tracks.