You'll Soon Be Able to Request an Uber Ride Via Other Apps

Next time you request an Uber ride, you might not even have to use the Uber app.
The controversial on-demand car service has introduced a feature that will allow developers to embed Uber within other apps. This means you could be reading a restaurant review in one app, and then request an Uber car to take you there — without ever leaving the original app.
Uber launched its API in August to open up the service to third-party developers, but the capabilities were limited then, only allowing developers to send address destinations to Uber or view ride histories. Now, the updated API includes a feature called "Request endpoint," which incorporates the full Uber experience into existing apps.