New Book Softens Image of Apple's Steve Jobs

When Walter Isaacson's biography of Steve Jobs came out in October 2011 -- less than three weeks after Jobs' death -- it crystallized many popularly held perceptions of the Apple co-founder:Jobs was brilliant but also a bastard.
Now a new book is presenting a kinder, gentler portrait of the mercurial tech exec. "Becoming Steve Jobs," by Brent Schlender and Rick Tetzeli, seeks to humanize Jobs through interviews with those who knew him in the latter, wildly successful phases of his career, when some of his rough edges had softened.
The book, which went on sale Tuesday, has created a strange irony. Unlike Isaacson's book, it's an unauthorized bio, one that was not given Jobs' blessing before he died. And yet Apple, mindful of Jobs' legacy, has clearly endorsed this new vision of their former CEO over the Isaacson version.
Current Apple CEO Tim Cook says in the new book."I thought the Isaacson book did him a tremendous disservice. It was just a rehash of a bunch of stuff that had already been written, and focused on small parts of his personality."



wochit_business