Men, Stop Drinking Beer And Start Rubbing It On Your Face

In what could be the biggest coup for men's grooming everywhere, Carlsberg, the Danish brewing company, revealed that beer can multi-task as a grooming product that's supposed to give men better skin and healthier hair. The company just released a line of grooming products whose main ingredients are barley, hops, and yeast, which are rich in vitamin B and silicium, said to have powerful beautifying properties for the skin and hair.
Each product — from shampoo, conditioner to body lotion — contains half a liter of beer.
Carlsberg's brand VP Mikkel Pilemand told Mashable that beer has been around for a very long time, and so has the knowledge about its great attributes. Pilemand explained that the process includes freeze-drying beer in large quantities, then using roughly 5 grams of material for the grooming products.



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