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In what could be the biggest coup for men's grooming everywhere, Carlsberg, the Danish brewing company, revealed that beer can multi-task as a grooming product that's supposed to give men better skin and healthier hair. The company just released a line of grooming products whose main ingredients are barley, hops, and yeast, which are rich in vitamin B and silicium, said to have powerful beautifying properties for the skin and hair.
Each product — from shampoo, conditioner to body lotion — contains half a liter of beer.
Carlsberg's brand VP Mikkel Pilemand told Mashable that beer has been around for a very long time, and so has the knowledge about its great attributes. Pilemand explained that the process includes freeze-drying beer in large quantities, then using roughly 5 grams of material for the grooming products.
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