IHOP Changed Its Logo For The First Time In 20 Years

IHOP kicked off June with a brand-new logo. It’s the chain’s first logo redesign in more than 20 years.
The new logo, which transforms the O and P in IHOP into eyes and a nose over a red grin, will appear on IHOP’s menus, signage, website and mobile app, and in advertising.
IHOP found the old one “appeared as a person’s frown,” its Vice President of Marketing Kirk Thompson told BuzzFeed News. That kind of negative attitude, he said is just “not in concert with guests expectations.”



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