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Especially when you're first starting out, you need to ensure that the majority of your marketing dollars are going toward customer acquisition and retention. Is investing in a flashy television spot really the best way to do that? The potential for exposure is big, but may not be worth the ROI — especially compared to more targeted methods. To learn more, nine entrepreneurs from Young Entrepreneur Council were asked when, if ever, tech companies should spend marketing dollars on the medium. For early-stage tech companies, TV spots are very expensive and do not provide you with the same analytics data that you get online. The great thing about online advertising is that you can target specific groups of people, and optimize your ads without having to spend a lot of money. With TV you have to spend a lot and it's more difficult to optimize your ad or target your ads, as you have to create one ad for all viewers.
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