Old Spice Launches Weird Video Game That Takes You Through Manly Muscles

After years of mind-bending ads, Old Spice still manages to push absurdity to new heights.
The men's grooming brand's latest marketing stunt is an online video game in which the player navigates chambers within the body of a shirtless, muscle-bound Terry Crews, the actor and former NFL player who serves as Old Spice's spokesperson. According to Old Spice spokesperson Kate DiCarlo, the Wieden+Kennedy-produced ad is a bid to capture the attention of a video game-loving, digitally tuned-in young crowd that makes up a big chunk of the company's audience.