The Most-liked Coachella Content on Instagram

Out in Indio, California, thousands of people gathered in the heat of the desert for the 2015 Coachella Valley Music and Arts Festival. And although only half of the two-weekend event is behind us, festival-goers wasted little time sharing their Coachella experiences on Instagram. The social network told Mashable that it recorded approximately 83 million interactions on Instagram related to Coachella in just its first weekend. It started in the days before the festival opened, when Instagram invited certain users to photograph the empty festival grounds .



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