SXSW: Eric Garcetti on How to Turn L.A. Into a Platform for Innovation

Just like many technology entrepreneurs come to South by Southwest to pitch their startups, L.A. Mayor Eric Garcetti came to the annual festival to pitch his city.
During a keynote speech, Garcetti spoke about how he's trying to engineer Los Angeles as an innovative place for people to live and businesses to thrive. "You can't afford to not be in L.A.," he said. "We have space, weather, diversity, geography and innovation on every single block."
Garcetti has long been a supporter of the Los Angeles tech community and heavily courted their vote when he ran for the mayor's office. He's also known as being a tech savvy mayor, using Twitter to respond to complaints from citizens and releasing his press releases five minutes early using Snapchat.