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Amazon.com is considering recruiting the man on the street to deliver packages to the rest of his neighborhood. The e-tailing giant is developing a mobile app that would pay participating members of the public to deliver goods, according to a report in the Wall Street Journal. The low-tech meets hi-tech move is the latest in a long list of schemes to cut the costs of one of the most expensive parts of the Amazon business model, namely doorstep delivery. The neighbourhood delivery program is called On My Way internally, and there are significant logistical problems to be worked out before it solidifies, such as theft prevention, protection against liability, and, of course, cost - big delivery companies and the Post Office are much more efficient than most alternatives.



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