McLaren Says It’s Too Smart To Need An SUV

Like any good racing team, the road-going side of McLaren has thrown down a gauntlet for its major competitors, including Porsche and Aston Martin, declaring a complete lack of any need for an SUV to generate profits. In fact, the brand can exist solely on the sales of rather high-end supercars; after all its upcoming. But as McLaren Automotive CEO Mike Flewitt told Automotive News, his company’s business plan is smart enough to negate the need for a brand-diluting SUV. Instead, Flewitt says, profitability is based around three core concepts: spreading sales evenly across the North American, European, and Asian markets; controlling costs; and quickly iterating new models to keep customers’ interest.



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