Twitter Timelines Get Noisier as Videos and Gifs Start Autoplaying

Twitter is about to get even more chaotic and distracting.
The social network announced Tuesday that Vine videos, GIFs and clips created through Twitter's recently launched video sharing tool will all default to playing automatically on the social network. Twitter's shift to autoplay videos, rumored for several months, follows in the footsteps of Facebook, which began testing a similar option in late 2013. eMarketer, a marketing research firm, projects that video ad spending in the U.S.