Whole Foods Denies it Overcharges Customers

Whole Foods is fighting back against the New York City’s Department of Consumer Affairs’ allegations that it has regularly been overcharging customers in city stores. Investigators called the grocery chain's pricey food one of the “worst cases of mislabeling they have seen.”
And customers are taking to social media to air their frustrations about paying more for organic quinoa and kale.
In response, the chain has adopted an interesting public relations strategy: its Twitter account has taken up the task of responding to a lot of the naysayers with some variation of, “We disagree with these far-reaching allegations.Customer trust is our top priority.