H&M Expands Into Beauty With a Whopping Thousand Products

There's fast fashion. Now there's fashion fashion — for the face. At least, that's how H&M is describing its new foray into beauty, come fall. The Swedish fast fashion retailer announced a full immersion into the category Tuesday. The beauty brand will debut next season with not one, not two, but over 700 makeup products. Described as "fast fashion for the face" by H&M's concept designer Sara Wallander, the brand intends to quickly expand to over a thousand items, from makeup and body products, hairstyling tools and nail polish.



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