Sequential Buys Jessica Simpson's Brand, Plans to Turn Her Line Into a $3 Billion Business

Jessica Simpson's massively successful fashion and lifestyle brand is, well, changing hands!
Jessica Simpson Collection became a rollicking celeb brand triumph under the Camuto Group, with an estimated $1 billion in sales. It will now be owned by Sequential Brands Group, a company who, as WWD reported April 1, wants to triple the net worth of JSC by refocusing on international growth.
Designer Vince Camuto, who died on Jan. 21, had a $15 million master liscence for Jessica Simpson Collection at the time of his passing. Camuto was influential in the growth of Jessica's brand—orchestrating its evolution from a shoe line to lifestyle collection that spans fashion, footwear, apparel, fragrance and home categories.



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