Meerkat Now Lets You Embed Live Streams of Shark Week

Meerkat still exists and now it's trying to take a bite out of the live streaming competition with a new feature — and a fierce partnership.
The once buzzed about startup announced Friday a long-awaited option to embed live streaming broadcasts on any website with a few lines of code, rather than only house videos on Meerkat's apps and website. The move could help the service broaden its reach and differentiate itself from Periscope, a similar service owned by Twitter and thought to be significantly outpacing Meerkat in growth.
To debut the embed feature, Meerkat is partnering with Discovery Channel, which will use it to stream behind-the-scenes footage from Shark Week.