The Sales Cycle on Steroids

Over the last 10 years, marketing has experienced a technology revolution. CMOs target, attract, engage and create loyalty by leveraging everything from marketing automation platforms to sophisticated big data and analytics solutions. The sales department, on the other hand, is now starting to benefit from these advances to help salespeople meet and exceed their quotas. Salesforce, while a powerful platform, is, at its core, simply a database. Now, a host of new companies are building applications on top of it to make the whole sales process — from tip to tail — much more effective.