Lego Blocks Legal Bid to Remove Trademark Protection for Its Mini-figures

Lego has won a trademark battle after a court ruled that its mini-figures should continue to be classed as protected shapes, thereby maintaining their position in toytown.
The European court of justice (ECJ) rejected on Tuesday an attempt by Best-Lock, a Lancashire-based toymaker, to appeal against the trademark protection of Lego’s figures.
Best-Lock argued that the shape of Lego’s tiny men and women is determined by “the possibility of joining them to other interlocking building blocks for play purposes." The ECJ said in a statement, “The ‘result’ of that shape is simply to confer human traits on those figures.”



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