Facebook and IBM Team Up

Big Blue is teaming up with the world's most popular blue app.
Facebook and IBM announced on Wednesday that they will put some of their advertising tools and experts together to help big companies more closely personalize their marketing to customers.
The collaboration allows the two Big Blues to double down on big advertisers. The partnership should add an incentive for IBM's Fortune 500 roster of clients to come closer to Facebook, which is looking for more advertising revenue. IBM, in turn, can now take advantage of the incredible wealth of data about consumers that Facebook collects.