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Google SVP Confirms Integrated 'Buy' Button is 'imminent'
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28.05.2015
Google is 'thisclose' to removing one step out of your online buying process and, quite possibly, taking a chunk out of Amazon's online shopping business. Google SVP and Chief Business Officer Omid Kordestani revealed on Wednesday at Re/Code's Code Conference that Google is planning to introduce an integrated "Buy" button on mobile search results, and that its arrival is imminent. The news comes a week after a report in the Wall Street Journal said the search giant wanted to add the button to the "Shop on Google" box that already appears alongside paid search results. Right now, if you perform a product search on Google, one of your top results will typically be from Amazon. You then click, visit Amazon and buy there. A Google Buy button, cuts out the click and puts the shopping experience in Google's hands. Google's plans are not that surprising when you consider the growth Google is seeing in all things mobile. In fact, Kordestani said that Google is seeing the highest growth "in mobile, in video, in programmatic."
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