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Local smartphone specialist MLab introduced a game changing "text walking lane" in the Antwerp department store “Shopping Stadsfeestzaal” and other locations on Friday. Customers can use the special lanes to walk and text without bumping into one another, making it easier to communicate with friends whilst shopping. However the Antwerp city council is reportedly less than impressed with the project, as it appears that MLab did not discuss the marketing stunt with officials. Upon discovery of the texting lanes, authorities stated that the “graffiti” used to create the lanes will be removed, since no permits were obtained and such advertising is prohibited in Antwerp. It has not been confirmed how much the removal of the lanes will cost.

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