MSNBC, E! Ranked High in Social Network Engagement

A company that measures the effectiveness of television networks on social media says MSNBC is top-ranked on Facebook and E! Entertainment is best on Twitter.
The Toronto-based data firm Engagement Labs ranks networks with a score based on how much material they disseminate online, how engaged viewers are with the material and the frequency with which the networks interact with their viewers.
Engagement Labs said on Facebook, MSNBC outranked Fox News Channel and CNN. The dominance of news networks reflects how Facebook has become a news source. The Engagement Labs' score measures in part how many people "like" or comment on items the network posts.
Sports and entertainment networks are more active and popular on Twitter. Following E!, the top networks on Twitter are NBC Sports and Oxygen.



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