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While shopping in at her local target's children's toy aisle, Ohio blogger and mom Abi Bechtel noticed signs for the play building sets were separated as "Building Sets" and "Girls' Building Sets."
Bechtel told an online newspaper that the signs implied boys building sets are generic while girls building sets are different and specialized. She added that many retailers including Target gender toys that don't need to be gendered.
Bechtel tweeted the sign and other Internet users were quick to comment on the issue. While some supported Bechtel's sentiment about unnecessary gender marketing, others also attacked or trolled Bechtel for her views.
Target has responded to Bechtel's criticism, first by tweeting back at her and also by releasing a statement to The Daily Dot that said the retailer looks to organize its stores and website in ways that will be convenient, appealing and helpful to customers.


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