Oculus Lets Motorcycle Enthusiasts Take a Virtual Trip to Sturgis

Are you suffering from garage fever, biker dudes? Subzero temperatures and record snowfall have made that impossible in most of the country this endless winter. What’s a gearhead to do except wait for the thaw? That’s where virtual reality steps in, with executives from Minnesota-based Victory Motorcycles hatching a promotion that uses Oculus Rift to give motorcycle enthusiasts a trip to Sturgis without leaving a trade show floor. The simulated ride through the Badlands comes complete with 3D, 360-degree images of Needles Highway, a famous stretch of desert road in South Dakota