Look Out, YouTube! Facebook Video Ads Are Coming

Video ads on Facebook are right around the corner.
Facebook will be giving video publishers an extra push to publish video directly onto its platform as it shores up its massive video platform. The social network made the announcement on Wednesday.
Facebook is starting to run ads between videos for a small group of publishers including Fox Sports, the NBA and Funny or Die. Those companies will receive 55% share of ad revenues that run against their videos — the same split offered by YouTube.