R.I.P. Childhood: Kraft Macaroni & Cheese Won't Be Bright Orange Anymore

For those who believe in their heart of hearts that Kraft Macaroni & Cheese tastes delicious mostly because of its radioactive orange color, we're about to burst your bubble. Kraft announced that it's doing away with artificial dye, which means its Mac & Cheese delicacies will no longer be bright orange.A Kraft spokeswoman said, "We know parents want to feel good about the foods they eat and serve their families." The company said this will be the last year that the products sold in the U.S. will have any artificial preservatives or synthetic colors. Starting in January, Kraft will use paprika, annatto and turmeric to color its products instead of the dyes Yellow 5 and 6.



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