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It took an Apple executive less than a day to bow to pop music juggernaut Taylor Swift.
Swift penned an open letter to Apple on Sunday shaming the company over its plan to not pay music artists during a trial period for its new streaming music service that launches June 30. In the letter, she announced she would be withholding her wildly successful album, "1989," from the service. Swift wrote in the letter posted to her Tumblr, "I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company." Swift is known for lodging similar complaints against the popular music streaming service Spotify, and refusing to allow her music to be streamed by the company.
Hours later, Apple Senior Vice President of Internet Software and Services Eddy Cue announced that Apple was backing down.
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