UK: Give your baby's bottom the DIAMOND-encrusted 'Meghan Sparkle'

W/S Tilletts the Jewellers, Norwich
M/S Diamond-encrusted Sudocrem lid with UK and US flags, in display window
M/S Diamond-encrusted Sudocrem lid with UK and US flags, in display window
SOT, Lorraine Tillets, Managing Director of Tilletts: "We've received a lot of interest, you know, it's only been out a few days now in our window and live with the media. It's just quite a fantastic thing and it's all really for a good cause, between Sudocrem and Ickle Pickles, it's for a great charity."
M/S Diamond-encrusted Sudocrem lid with UK and US flags on display cabinet
C/U Diamond-encrusted Sudocrem lid with UK and US flags on display cabinet
C/U Engraving of US and UK flags on diamond-encrusted Sudocrem lid
SOT, Lorraine Tillets, Managing Director of Tilletts: "Well, it's sterling silver, it is solid, it's bespoke obviously for this pot, for this 125g pot of Sudocrem. It's diamond set, round brilliant cut diamonds, 1.40ct in total. It's set in a pave design around the lid and around the opening for the pot. It's been hand engraved with the Union Jack and the American flag and also the year, 2019, a special year to mark a special occasion."
W/S Lorraine talking to customer
M/S Mirror
M/S Lorraine talking to customer
M/S Jewellery display cabinet
C/U Jewellery
SOT, Lorraine Tillets, Managing Director of Tilletts: "I had always admired a little charm that Sudocrem commissioned a few years ago to commemorate the birth of Prince George, which I thought was a wonderful thing, a lovely idea. And I wondered if maybe we could do something that was going to be, you know, able to do the same sort of thing and commemorate Harry and Meghan's baby. We work quite closely with a charity called Ickle Pickles and it's their tenth anniversary this year, so I thought maybe we could do something that would bring the two together and raise a lot of money for the Ickle Pickles charity, which is a charity for premature babies. They help provide much-needed equipment for premature babies and support for the families. So hopefully it'll go a long way to helping and giving them much-needed funding."
M/S Jeweller working on piece of jewellery
C/U Jeweller working on piece of jewellery
W/S Jeweller working on piece of jewellery
SCRIPT
A jeweller in Norwich has created a diamond-encrusted, silver lid for a pot of Sudocrem - a cream to treat nappy rash - as a gesture towards the expectant Duchess of Sussex Meghan Markle, as seen in footage filmed in Norwich, on Monday.
The piece - entitled the 'Meghan Sparkle' - is made of sterling silver, features pave set diamonds, and is engraved with the British and US flags as well as the year, 2019.
Tilletts Managing Director Lorraine Tillets explained that the lid was inspired by a similar charm Sudocrem commissioned in honour of Prince George in 2013.
"I had always admired a little charm that Sudocrem commissioned a few years ago to commemorate the birth of Prince George, which I thought was a wonderful thing, a lovely idea. And I wondered if maybe we could do something that was going to be able to do the same sort of thing and commemorate Harry and Meghan's baby," she said.
The bespoke lid sports a £4,250 (€4,950) price tag, with all profits going to Ickle Pickles - a charity that supports premature babies and their families.