This snack bar is trying to make eating insects mainstream

C/U Insects served on stand at Green Week fair, Berlin
M/S Insects
M/S Person trying the insects
M/S People trying the insects
M/S Protein bars made with insect powder
M/S Sign reading 'powered by insects'
W/S 'Insnack' stand
SOT, Mathias Aicher, Bavaria resident (German): "Well, I just tried crickets. I didn't really dare at the beginning, but I am actually surprised that it tasted really good and I would eat it again."
M/S Protein flips made out of insects
M/S Person trying protein flips
SOT, Danny Lenz, Berlin resident (German): "I tried this muesli bar, in which the insects are inside and there is barely any difference with a normal muesli bar. It is very good, one should really taste it."
W/S Person trying insects
C/U Person trying insects
SOT, Marc Timothy Schotter, Insnack founder: "We are doing snacks with edible insects basically. The idea is to bring nutritious, sustainable snacks to the people. So we have different products, we have roasted crickets, we have nice snack bars with crickets flour. There the idea is you don't have this visible entry-barrier, I would say. But overall we want to make eating bugs or insects mainstream."
C/U Information on crickets nutrients
SOT, Marc Timothy Schotter, Insnack founder: "There is still a lot of hype, a lot of interest, a lot of, like, excitement about eating insects because it is such a new thing. But I feel the fear is going away a bit. So, because people know the topic, through media, they know the topic because they have seen it on events. Maybe they already tried it. So it is changing, but still you need to really help people, or give it, like, a little kick that they really want to try it. Once they try it they are like: 'wow, it tastes actually super normal' or 'it tastes really good'."
M/S Flavoured insects
SOT, Marc Timothy Schotter, Insnack founder: "It is definitely a trend which is going to stay. Like, we noticed a shift away from traditional proteins such as cattle, chicken, pork going to these alternative proteins. So, and insects are one part of this solution of alternative proteins."
M/S Banner reading 'The snack bar with insects
W/S Stand
W/S Fair floor
SCRIPT
Despite the growing hype around eating insects as a more sustainable protein source, many still feel a strong aversion to making a meal out of creepy-crawlies. Enter Instack, a food company offering snacks made from bugs at the Berlin Green Week, the world's largest food industry, agriculture and horticulture exhibition.
"We are doing snacks with edible insects basically. The idea is to bring nutritious, sustainable snacks to the people. So we have different products, we have roasted crickets, we have nice snack bars with crickets flour. There the idea is to don't have this visible anti-barrier, I would say. But overall we want to make eating bugs or insects mainstream," said Insnack founder Marc Timothy Schotter.
"Well, I just tried crickets. I didn't really dare at the beginning, but I am actually surprised that it tasted really good and I would eat it again," said Mathias Aicher, a visitor at the Insnack stand.
Taster Danny Lenz said he found there was "barely any difference" between a muesli bar made with insects and a normal one. "It is very good, one should really taste it," he added.
The 26 exhibition halls host around 1,500 exhibitors presenting typical regional products related to food, agriculture and gardening from around the world during the Green Week between 17 and 26 January.