Mexico: ‘El Chapo’ Guzman clothing line launched in Guadalajara

W/S People looking at Chapo Guzman clothing line, Guadalajara
W/S Chapo Guzman caps clothing line and accessories
C/U Cards with Chapo Guzman face
C/U Packaging samples
M/S Chapo Guzman shirt clothing line
C/U Chapo Guzman shirt clothing line
M/S Chapo Guzman sweatshirt clothing line
M/S Chapo Guzman caps clothing line
SOT, Adriana Ituarte, Chapo Guzman clothing line sales spokesperson (Spanish): "Alejandrina Guzman [Chapo's daughter] owns the rights of this mark and we bought the license. We are authorised distributors."
M/S Chapo Guzman sweatshirt clothing line
SOT, Adriana Ituarte, Chapo Guzman clothing line sales spokesperson (Spanish): "Chapo is a character of public domain. We are inside this market and saw the opportunity. This is something that sells. It's clothing and design. And we are doing this because there is a mission and a vision."
M/S People looking at Chapo Guzman clothing line
C/U Shot glasses with Chapo Guzman face
W/S People looking at Chapo Guzman clothing line
W/S Plastic artist, Rogelio Guadalupe, cutting shirt
SOT, Rogelio Guadalupe, Plastic artist (Spanish): "I have the pleasure of doing a great project that benefits people with addiction problems. Right now I worked on 5 pieces for the 701 project with Dr. Alejandrina Guzman."
M/S Plastic artist, Rogelio Guadalupe, cutting shirt
C/U Silver embroidered belt
SOT, Rogelio Guadalupe, Plastic artist (Spanish): "I am going to cut this shirt in 701 pieces that will be inside each one of my pieces. The last piece will be auctioned."
M/S Plastic artist, Rogelio Guadalupe, cutting shirt
SOT, Adriana Ituarte, Chapo Guzman clothing line sales spokesperson (Spanish): "The brand has special editions. That is all the things made with silver embroidering and it is all made at the Puente Grande prison. And we will have an auction online. There will be 700 pieces for the general audience, and the piece number 701 will be made in gold and auctioned. All the earnings go toward Alejandrina's charity to help people with addictions."
W/S People looking at Chapo Guzman clothing line
SCRIPT
A clothing and accessories line launched in the name of drug kingpin Joaquin 'el Chapo' Guzman was presented in the Mexican city of Guadalajara, footage filmed on Friday shows.
The brand, which was named 'El Chapo 701' and was helmed by his daughter Alejandrina Guzman Salazar, pays tribute to the number the drug dealer reached on the richest men list by Forbes Magazine.
Sweaters, shirts, caps and other accessories such as belts were showcased.
'El Chapo 701' spokesperson Adriana Ituarte explained that an online auction would take place for special edition items from the new brand.
"There will be 700 pieces for the general audience, and piece number 701 will be made in gold and auctioned. All the earnings go toward Alejandrina's charity to help people with addictions."
Alejandrina Guzman's collection comes at a time when 'el Chapo' has regained popularity after being convicted of international distribution of heroin and cocaine as well as use of firearms and money laundering in February.