Depend's Ads to Take the Stigma Out of Adult Diapers Starts With a Parade of Glamorous, Pants-free Millennials

This isn't your grandmother's adult diaper. Depend, the brand behind special underwear and guards for people dealing with bladder leakage and incontinence, is trying to shed its stigma with a new promotional video showing young, healthy-looking women shedding their pants in public to reveal Victoria's Secret-worthy Depend's products. In one ad, a model with glossy raven hair and a leather jacket is wearing a pair of black Depend underwear that, from a distance, plausibly resembles hot pants. Despite the conspicuous framing, the ads are supposed to be about undetectability.



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