Google: Here's What We Did Wrong With Google Glass

As everybody knows, Google made some mistakes with Google Glass. Now the man who led the project has come out and said exactly where he believes the company went wrong. Astro Teller, the head of Google X division where Glass was conceived and managed, told a a packed ballroom at SXSW Interactive, "We made one really great decision, and one not so great. The great decision was to do the Explorer program. The thing that we did not do well is that we allowed, and sometimes even encouraged too much attention to the program." One thing Teller doesn't regret in the slightest is the public nature of the Google Glass Explorers program. His keynote at SXSW was all about the value of failure — especially public failure — as it gives data and answers to key questions that you simply can't get in any other way.



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